They're the billboards that make you hit the brakes and do a double take. Anyone who has driven past the Naser Diamonds billboards knows exactly what we're talking about.
The edgy advertising campaign debuted a year ago with a billboard showing a close-up of a woman's bare legs with her hands strategically placed and the tag line, "Tell him, First Things First." In July, Naser Diamonds rolled out the second billboard in the campaign showing a woman with her arm extended, flipping people her ... ring finger, accompanied by the tag line, "Put a ring on it."
"The big box jewelry stores came in with big advertising budgets and we had to find a way to compete. We had to be …
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